OSNews.com posted a link to a very interesting article about Google. It argues that Google is basically building a web-scale operating system for everyone to use.
It can do this because of the scale it already has. Anyone else would have a serious problem matching any of this, as doing so from scratch would be prohibitively expensive.
This also explains why Microsoft has "declared war" on Google. Like the browser-war with Netscape before this is about "owning" a new platform (that could replace the desktop as we know it), not being the largest provider of a certain "service" or even getting ad-revenue from that service (Microsoft doesn't particularly need the advertising revenue).
Also note that Oliver Thylmann's post (from January) already touches on this, albeit from a different perspective.
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